Consulting Sessions: Ad Intensive


Let’s get together and have an Ads Session

So, you want to run ads but think you need a bit more depth than the Basic Ads consultation.

Trust me, I understand. Facebook Ads have a LOT of moving parts and if you’re just starting out and thinking of using Facebook Ads on your own, it can be tricky to be effective. In the intensive we’ll take a deeper dive into your strategy and make sure that you’re getting the most out of Facebook’s powerful tools.

This is a great fit for you if you’ve:

  • Run Facebook Ads before but didn’t get the results and aren’t sure why, but want to try again
  • Had difficulty running your own ads successfully, or found the process overwhelming, but still would like to get a handle on it
  • Got a Facebook page for your business and you’re ready to monetize it to land new clients/customers
  • Already have a fabulous freebie as an opt-in (a challenge, eBook, webinar, minicourse all fit the bill for a lead magnet), and you’re ready to grow your list

You’re NOT ready for this if you:

  • Don’t have a Facebook business page
  • Are still developing your fabulous lead magnet
  • Aren’t not ready to invest in Facebook ads to build your list or attract new potential clients or customers

So, what will you learn?

This package takes the Basic Ads consultation package and goes DEEPER. This Intensive is a two hour deep dive broken into 2-3 sessions & includes up to 1 hour of additional email/text/phone support.

We can do this two ways:

  1. We can use our time together to either take a deep dive into ads you’ve run in the past, analyzing their performance and outcomes, and determining things to try to improve results & what could/should have been set up differently. I will give you actionable feedback for improved campaign structure and higher conversion rates;
    2. OR
  2. We can look at a brand new campaign you want to run to make sure it’s DIALED before you spend cent 1.

The duration and content of each session will vary depending on what YOU want to accomplish! The following is an example of what a new ad campaign intensive might look like.

Session One: Set-Up Orientation – 1 hr

I’ll send you a visualization exercise for targeting, an overview welcome packet with a checklist & an information guide to prep you for our session. Then we’ll meet for 60 minutes via Zoom where we’ll cover:

  • How to define and target your ideal clients using Facebook’s powerful tools, including pixel installation (and why you need one).
  • differentiating traffic sources
  • landing page feedback & improvement suggestions
  • Targeted Ad Strategy – how and who to target, what types of ads increase visibility to potential clients, which placements to use, daily budgets and more
  • Tips and tricks on setting up the correct campaign for your goal; how to create effective split tests, image guidelines, warnings to heed (and which to ignore) and more.
  • We’ll do a detailed walkthrough of Facebook’s Ads Manager. Knowing how this piece works will help you to get your ads right the first time & create powerful, optimized campaigns!

Other questions you want to address? I’ll be happy to talk about any piece you want during our timeframe together!

Session Two: Double Check – 30 minutes

Once you’ve got your ads set up in the Ads Manager and we’ll have a call where we’ll:

  • Walk through your set-up and make sure everything jives! Let’s make sure you’ve set up your correct campaign goals, your targeting is dialed, and you have your ads set to split test,and that you know how to interpret results – including when to turn up (or off!) the spend
  • Double check your ad copy and images
  • Also cover any last minute things you need to check to ensure that your ads are going to run properly. Let’s do everything to make sure they get shown to the right people and get you the results you want. I’ll make sure you know what to double check before you hit “go”.

Now we’re ready to let the magic happen!

Session Three: Performance Review – 45 minutes

Once your campaign has run, we can have our third and final session. During this time we’ll jump on Zoom, share screens and we’ll:

  • Walk through your results. We’ll look at individual ad sets and discuss how to determine success, ROI, ROAS and more.
  • Determine what worked best for you, and what didn’t perform as expected.
  • Dive into the analytics around which audience responded best, their demographics, and how to create even more success the next time you run ads.

Don’t forget: I’ll be I’ll be available for email/chat/calls for up to an additional hour of support during this process. I love answering your questions!

Investment: $350

Additional Campaign Review and Services Are Negotiable.

Want to run your own ads but just want some expert feedback around set-up? Check out my Basic Ad Consulting package

Not sure which package is right for you? Click HERE and schedule a quick call with me, and we’ll figure out your best fit.