“What’s all this PIXEL business?” One of the things that I get asked about all the time is about tracking conversions – how to track conversions with the Facebook pixel, WHY to track conversions with the Facebook pixel. What is it?! How does it work? Bottom line is, you don’t need to understand the mechanics, but if you’re using Facebook ads AT ALL, you need to be using the Facebook pixel to track...
Read MoreEverybody loves video content Whether it’s for direct or content marketing or to more easily and quickly getting your message out to your audience, video is increasingly popular. The reality is that in a media saturated world where everybody feels pressed for time, video is simply easier to ingest. There’s a ton of data to back this up. For example, Hubspot research has shown that 45% of people watch an hour or more of video every...
Read More“Why the long tail?” SEO is constantly evolving, and what worked for you last year may not work in 2018 or beyond. What to do for writing ranking SEO can be a bit of a black box for a lot of people. I’ve been working with a client on improving hers, and so I wanted to share some quick and dirty SEO “best practices” for blogs that you can start using today. Think about what someone will...
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